Why is website design important?
Running a business is no small task, and with an endless to-do list, it’s no wonder your website has taken a backseat. But in 2017, at least 81% of consumers do online research before buying and if you’re not there showcasing your brand with a magnificent website design then we guarantee that your competition will be. If that’s not reason enough to get you moving, then here are a few more:
First impressions count. A professionally designed website is a statement of legitimacy and builds trust and confidence in your brand. Not showing up in search engine results (or online at all) is one of the fastest ways to lose credibility as a business.
A website will be working even when you aren’t. You may already have an existing customer base but having a website is a guaranteed way to connect with new customers who are unfamiliar with your brand and allows them to investigate what your offer at their leisure. Even better, your website acts as a 24-hour sales staff, it provides visitors with answers to frequently asked questions and can even process sales, allowing users to make direct purchases online and simplifying the process for all parties.
Having a website exposes you to a whole new market. With consumers “window shopping” on the internet in 2017, it’s imperative that you’re there to be seen. If you don’t have a website you won’t be found, missing out on potential business and inadvertently sending that business to the competition.
4. Save Time:
Providing info to your client takes time and sometimes there isn’t a minute in the day. Think of your website as a digital brochure, it provides answers to frequently asked questions. Having the ability to direct prospects to your website to gather information for themselves will save time, and what is time? Money!
5. Save Money:
Save money and earn a whole lot more in the process by exposing your business to a whole new market. You’ll be so pleased with your ROI that you’ll wonder why you ever hesitated.
It may be true that you cannot always control what others say about you on social media channels, but you can influence public perception by creating your own story with professional website design. Including a blog on your business website will also assist in getting your message, mission, and personality in front of your audience much faster than print ads or snail mail brochures
Having your website professionally developed ensures it is meticulously optimised to rank in search results. Elements such as SEO plugins and optimized content are integrated into the design and functionality of your website, giving you peace of mind that your website is Google friendly and ranks well in search results.
Many small business owners avoid having a website developed because they think it’s complicated or expensive, but the truth is, your business really can’t do without a professionally designed website that generates leads and increases conversions. Take it from people who build effective websites that work for you, nothing is more important than the ability to be found. Your website is the most important part of your online marketing strategy, it is the difference between being a leader or a follower. It is time you invest in a company that understands the value of a great website. Fill out our Website Quote form and we’ll get back to you with a quote within 24 hours!