// Google Ads Management

We agree that there are A LOT of other Google Adwords companies out there. Some of them are good, some of them aren’t.

We are one of the good guys. Here are some of the things we DON’T do.

1. We don’t set & forget

It’s very easy to set up campaigns, and then let them run. But this is a recipe for disaster. Google Ads requires constant monitoring & tweaking to ensure the best performance. Our team will spend at least 1 hour every week checking your account and optimising where necessary.

2. We don’t lock you into fixed-term contracts

We enter into month-to-month agreements with our clients. This gives you the freedom to pause or continue your ads as you please. We keep our clients from leaving by producing the results they are after.

3. We don’t keep you in the dark

Many companies send bloated, complicated reports to their clients expecting them to understand. All the stats really mean nothing if the Ads aren’t generating leads and sales. Our reporting is comprehensive, and we focus on giving you only the stats that matter.

4. We don’t just do Google Ads

Google Ads are only as good as the landing page they lead to. Not only will we create attractive ads for you, but we will also optimise your landing pages (website) to increase the chances of visitors turning into leads.

5. We don’t make excuses

It’s not always rainbows and sunshine – sometimes things do not go as planned. We don’t run or hide when this happens. We are transparent about the problems and we provide actionable solutions. If your Google Ads are performing it means your company is growing – and that’s good for us too.

Google Ads is an online advertising platform that allows businesses to create ads on Google’s search engine and its partner websites. It operates on a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ads.

When a user performs a search on Google, relevant ads are displayed on the search results page. These ads are targeted based on keywords chosen by the advertiser, as well as the user’s location and other factors. Advertisers bid on these keywords, and the highest bidder gets their ad displayed.

The position of the ads is determined by a combination of factors, including the bid amount, ad quality, and the expected impact of the ad. Google assigns a Quality Score to each ad, which takes into account factors such as click-through rate and relevance. Ads with higher Quality Scores have a better chance of being displayed in top positions.

In addition to search ads, Google Ads also offers display ads, which are graphic ads that appear on websites and apps within Google’s display network. These ads can be targeted based on demographics, interests, and browsing behaviour.

Overall, Google Ads is a powerful advertising platform that allows businesses to reach their target audience effectively. By understanding how it works, advertisers can optimise their campaigns and maximise their return on investment.

There are two costs associated with Google Ads: your advertising budget and the Google Ads management fee. 

The management fee is what is paid to the Google Ads Company for managing your Google ads, and each company will charge differently based on its own product or service. 

Launch Digital’s Google Ads Management fees start at R4800 per month for clients spending R20,000 or less on paid search. 

Firstly, it is important to define your business goals and objectives. Consider what you want to achieve through your Google Ads campaigns, whether it is to increase brand awareness, generate leads, or drive sales. Each goal may require a different level of investment to achieve the desired results.

Secondly, the industry and service area in which your business operates can impact the cost of Google Ads. Highly competitive industries, such as finance or insurance, tend to have higher costs per click (CPC) due to increased competition for ad placements.

Additionally, the geographic area in which your business operates can influence the cost of advertising. Targeting a smaller, more specific area may require a lower budget compared to a nationwide campaign.

Lastly, consider the level of competition in your industry. If there are many competitors vying for the same keywords and ad placements, it may require a higher budget to outbid them and secure top positions in search results.

Overall, determining the appropriate budget for Google Ads requires careful consideration of business goals, industry, service area, and competition. It is advisable to start with a small budget and gradually increase it based on the performance and ROI of your campaigns. Consulting with a Google Partner Certified team can provide valuable insights and guidance in optimising your budget allocation for Google Ads.

Achieving guaranteed leads and sales through the use of Google Ads requires careful consideration of various factors and a well-optimised digital marketing strategy. While Google Ads can be a powerful tool for driving targeted traffic to a website, it is important to understand that there are no guarantees when it comes to conversions.

The success of a Google Ads campaign depends on several variables, including the competitiveness of the industry, the quality of the ad and landing page, the relevance of keywords, and the overall user experience.

To increase the likelihood of generating leads and sales through Google Ads, it is essential to focus on creating compelling and relevant ad copy that resonates with the target audience. This involves conducting thorough keyword research, identifying the most relevant search terms, and crafting ad copy that addresses the needs and desires of potential customers.

Additionally, optimising landing pages for conversion is crucial. Landing pages should be designed with a clear call-to-action, compelling content, and a user-friendly layout to encourage visitors to take the desired action.

Furthermore, regularly monitoring and analysing campaign performance is essential for making data-driven decisions and optimising the campaign for better results. By tracking key metrics such as click-through rates, conversion rates, and return on investment, advertisers can identify areas of improvement and make necessary adjustments to enhance the effectiveness of their Google Ads campaigns.

While there are no guarantees, implementing best practices, continuously testing and optimising, and staying informed about industry trends and changes can significantly increase the likelihood of generating leads and sales through Google Ads.

The cost of acquiring leads through Google Ads can vary depending on a multitude of factors, including the competitiveness of the industry, keyword bid amounts, ad quality, and the overall effectiveness of the digital marketing strategy.

In highly competitive industries, where multiple advertisers are bidding for the same keywords, the cost per lead can be significantly higher. This is because advertisers are willing to pay more to secure top ad positions and increase their chances of generating leads.

Additionally, the bid amount set by advertisers plays a crucial role in determining the cost per lead. Higher bid amounts can result in better ad positions and potentially more leads, but they also increase the cost per lead.

Ad quality is another important factor that impacts lead costs. Google Ads takes into account the relevance and user experience of ads when determining their positioning, and ads with higher quality scores are more likely to achieve better positions at lower costs.

The overall effectiveness of the digital marketing strategy also influences lead costs. A well-optimised and targeted campaign that aligns with the needs and preferences of the target audience can generate more leads at a lower cost. On the other hand, a poorly optimised campaign may result in lower lead quality and higher costs.

It’s important for advertisers to continuously monitor and optimise their Google Ads campaigns to ensure they are driving maximum value and minimising lead costs. By regularly analysing campaign performance, adjusting bid amounts, improving ad quality, and refining targeting strategies, advertisers can work towards achieving their lead generation goals while optimising their budget allocation.

One important consideration for advertisers is the timeframe in which they can expect to see results from their ads. The timeline for seeing results from Google Ads can vary depending on various factors such as the competitiveness of the industry, the quality of the ads, and the effectiveness of the targeting strategies.

Generally, advertisers can start seeing some initial results within a few days or weeks of launching their campaigns. However, it is important to note that achieving optimal results and maximising the return on investment may take longer.

The time it takes to see significant results from Google Ads can be influenced by several factors. Firstly, the competitiveness of the industry plays a role in the timeframe. In highly competitive industries, it may take longer to see substantial results as advertisers need to establish their presence and outperform competitors.

Secondly, the quality of the ads and landing pages is crucial. Ads that are highly relevant, engaging, and aligned with the user’s search intent are more likely to generate better results. Additionally, effective targeting strategies that reach the right audience at the right time can expedite the results.

Advertisers should continuously monitor and optimise their campaigns to improve performance and achieve desired outcomes.