Google Ads Specialist
Get consistent leads & sales with Google Ads that target ready-to-buy customers looking for your services on Google!
Let customers find you on Google
Send ready-to-buy customers to your website
Generate consistent leads & sales
Get a Google Ads Proposal
Get a free, no-obligation Google Ads proposal tailored to your specific needs.
You shouldn’t have to worry about where the next customer is coming from.
As a business owner, you have enough to worry about – clients, staff, salaries and now lockdown! You shouldn’t have to worry about where your next customer is coming from.
Google Ads puts you in front of ready-to-buy customers
People who click on Google Ads are actively looking to buy from service providers or at the very least compare solutions. With the right strategy you can drive all of these people to your website.
Google Ads puts you in front of ready-to-buy customers.
People who click on Google Ads are actively looking to buy from service providers or at the very least compare solutions. With the right strategy you can drive all of these people to your website.
Getting you online & generating sales.
Our Proven Google Ads Process.
We have a proprietary process unique to any other agency that we have perfected over thousands of hours of testing. This methodical approach is part of the reason we get the results we do!
Research
In-depth research into your customers & industry help us to identify keywords that will result in sales.
Set Up
We set up your search campaigns using our proprietary campaign structure.
Launch
Sit back and watch the leads & sales roll in. We typically see results within the first few weeks.
Optimise
We optimise your campaign weekly, and provide simple but powerful monthly reports.
Research
In-depth research into your customers & industry help us to identify keywords that will result in sales.
Set Up
We set up your search campaigns using our proprietary campaign structure.
Launch
Sit back and watch the leads & sales roll in. We typically see results within the first few weeks.
Optimise
We optimise your campaign weekly, and provide simple but powerful monthly reports.
Google Ads Case Studies.
The Dog Father tripled their bookings.
%
Increase in bookings
%
Return on investment
%
Landing page conversion ratio
Your competitors are using Google Ads. Let’s blow them out of the water.
Your customers are out there – they are on Google, searching for the solution that you offer. But who are they finding – you or your competitors? Time to get a slice of the pie, or the whole pie, with Google Ads!
Your competitors are using Google Ads. Let’s blow them out of the water.
Your customers are out there – they are on Google, searching for the solution that you offer. But who are they finding – you or your competitors? Time to get a slice of the pie, or the whole pie, with Google Ads!
Free Template.
The perfect Google Ads landing page.
Doubling or even tripling your Google Ads leads won’t be hard with this landing page template. This is a tried-and-tested Google Ads landing page design that has generated thousands of leads for our customers.
FAQ about our Google Ads service
Why choose Launch?
We agree that there are A LOT of other Google Adwords companies out there. Some of them are good, some of them aren’t.
We are one of the good guys. Here are some of the things we DON’T do.
1. We don’t set & forget
It’s very easy to set up campaigns, and then let them run. But this is a recipe for disaster. Google Ads requires constant monitoring & tweaking to ensure the best performance. Our team will spend at least 1 hour every week checking your account and optimising where necessary.
2. We don’t lock you into fixed-term contracts
We enter into month-to-month agreements with our clients. This gives you the freedom to pause or continue your ads as you please. We keep our clients from leaving by producing the results they are after.
3. We don’t keep you in the dark
Many companies send bloated, complicated reports to their clients expecting them to understand. All the stats really mean nothing if the Ads aren’t generating leads and sales. Our reporting is comprehensive, and we focus on giving you only the stats that matter.
4. We don’t just do Google Ads
Google Ads are only as good as the landing page they lead to. Not only will we create attractive ads for you, but we will also optimise your landing pages (website) to increase the chances of visitors turning into leads.
5. We don’t make excuses
It’s not always rainbows and sunshine – sometimes things do not go as planned. We don’t run or hide when this happens. We are transparent about the problems and we provide actionable solutions. We are accountable for your success whilst you are will with.
Do you offer any guarantees?
Yes. We guarantee to outperform any existing campaigns within 90 days. If we don’t, we will refund you 2 full months of management fees! We are so confident in our ability that we are willing to put our neck (and bank account) on the line.
Are you Google Search certified?
Yes. We complete the certification every year.
FAQ about Google Ads
How do Google Ads work?
Google Ads is essentially an auction which is focused around keywords. Advertisers choose a list of keywords to target that are relevant to their business offerings, which they then create adverts for.
Advertisers bid on these keywords, deciding how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score of the advert created, determines which Google ads appear on the search results.
How much do Google Ads cost?
When it comes to Google Ads, there are generally 2 costs:
- Ad Spend – what you pay Google for clicks
- Management Fees – what you pay a company like Launch to get you results
Ad Spend
Google Ads is known as a “pay per click”, or PPC, platform because you only pay when a Google user clicks on your advert.
How much you pay per click is called “cost per click”, or CPC, which is calculated according to a complex formula.
It is hard to say how much a click will cost you because it depends on various factors such as number of advertisers, search popularity and the quality of your ads. If we were to give you a ballpark figure then you can expect anything between R4 and R25.
Management Fees
If you use a Google Ads company like us, then we would charge you a monthly management fee to set up, manage & optimise your ads on a weekly basis for best results.
The biggest mistake a business can make when it comes to Google Ads is to “set and forget” – this is a surefire way to blow your budget. Google Ads requires constant monitoring and optimisation to ensure you are only getting qualified clicks and traffic to your website.
Warning: Google Ads has “express” options allowing businesses to create & manage their own ads easily. But if these are not set up and managed correctly, you will be wasting thousands of Rands on wasted clicks by unqualified prospects.
How much should I spend on Google Ads?
We use a complex formula which helps us determine what your monhtly budget should be.
This is a backwards process, as we have to start with the Cost Per Click (CPC). This is how much you pay for a Google user to click on your advert. Once we have the CPC we can start estimating how much it will cost to send visitors to your site.
How much you pay for 1 click depends on many factors such as the popularity of the keywords you are targeting, the number of competing advertisers and the industry you are in.
Once we have the CPC we can start estimating what your budget should be.
How do you manage our budget?
If you do not manage your budgets correctly, then your credit card can take a nasty hit.
This is why we use a “daily” budget to manage your spend. This is calculated by taking your total “monthly budget” and dividing it over 30 days.
Google Ads will not spend more than your daily budget. Google is by no means perfect, which means that some days you might exceed your daily budget by 1 or 2%.
But we monitor your budgets weekly to ensure that you are not over or underspending.
Let’s increase your leads & sales.
Ready to grow your business?
Sign up for Google Ads during lockdown and pay ZERO set up fees.