Diagnose Your Online Marketing Problems.
With our Online Marketing Diagnostic Tool you will find out exactly where you are leaking profits and what you can do to reach your revenue goals.
Quickly identify the areas of your marketing strategy that need urgent attention.
We will tell you what needs to be done to fix your online marketing weaknesses.
Set your online marketing goals and make them happen.
Are your numbers looking a bit scary?
If you don’t have a structured marketing plan, chances are your numbers will be all over the place. This is really fine, because now we can diagnose exactly what needs to be fixed.
Number of sales I need seems really high.
Is your pricing model correct? Are you charging enough for the value you are offering? You will reach your revenue goal a lot faster if you started charging more for your services.
Don’t be afraid to hike your prices if you are confident that the value you offer surpases the price. Slashing prices seems like the only way to stay competitive, but really it’s just a race to the bottom where no one wins.
Instead, back your pricing up by showing customers what value you offer that no one else does.
Number of prospects I need seems really high.
You need to work on improving your Sales Conversion Percentage. The better you are at selling, the less propsects you will need to reach your revenue goals.
The average sales closing ratio is between 20% – 40% depending on the industry. Anything below that, needs work. How are you currently making sales? What are the stages involved in a sale? Do you just send proposals and hope people get back to you, or do you have a system where you follow up with leads. Do you stil use Microsoft Word to send proposals or do you use a professional proposal software?
These seem like minor things, but combined they have a major impact on the sale.
I don't have a website.
Whoa, stop the press. This is a major issue. If you are struggling with leads and sales, then not having a website is a major contributing factor.
A website is the foundation of your online marketing strategy – without it you cannot build awareness of your brand or expect to close any business online. Before you carry on with this Marketing Diagnosis Tool speak to us about getting yourself a professional website with which you can build a marketing plan.
My website visitors numbers are really low.
If your website visitor numbers are low, chances are you aren’t promoting your website. Many people think just having a website is good enough – but this is most definitely not the case. What good is a website if no one ever finds it?
Websites don’t automatically rank on Google, and just by having a website doesn’t mean you are going to be on the first page. You need to promote your website with Social Media, Pay Per Click Advertising and Search Engine Optimisation. Getting more website traffic should be a major part of your website strategy.
My website leads are really low.
Again, just because you have a website does not mean people will land on it and contact you. 97% of people that land on your website are still in “research” mode. They are looking for information and solutions to their problems and comparing service providers.
If your website does not answer the questions a visitor has about your product/service, they will leave. If your website does not convey credibility or trust, they will leave. If your website has a poor or confusing design, they will leave.
So, if your website lead generation is low, chances are your website needs some tweaks to improve conversion.
My website conversion rate is really low.
Website conversion rate is the metric used to measure how effective your website is at converting visitors into leads. The global average website conversion rate is 3% – anything under this needs work.
Conversion rate optimisation is a professional service, that companies like Launch Digital offer, where the website is optimised to convert better. As mentioned in the previous point – if your leads are low, chances are your website is not providing them with the information they are looking for. Or maybe it is, but they can’t find it.
The percentage of leads that turn into prospects is low.
Generating leads on your website is one thing – but now you have to turn those leads into prospects. Just because someone completes a form, or subscribes to your blog does not mean they are ready to buy. What it does mean is that they have shown interest in your product/service. Email nurture journeys is the best way to automatically turn leads into prospects.
The number of website visitors I need is REALLY high.
If this number is really high (like over 10 000) then it is an indication that your stats further up this tool need to be improved.
If you improve your website conversion rate, then it means you need less vistiors to reach your leads goal.
If you improve your lead conversion rate, then it means you need less leads to reach your prospect goal.
And if you improve your sales conversion ratio, then you need less propsects to reach your sales goal.
Do you need help diagnosing your marketing problem?
Let us help you find the weak spots in your marketing, and create a plan that gets you generating leads and sales fast!