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WordPress Website Redesign

Assessment College

When it comes to skills development & training, it’s the faster, smarter, simpler solutions that make all the difference. This is what Assessment College provides their clients around the globe.

In early 2019, it became apparent that their existing website was causing a disconnect with their business and online presence. Their website was slow, outdated, and difficult-to-use. Their bounce rate stood at 66.35% and their traffic mostly came from paid social media campaigns.

It was clear that their website was in dire need of a redesign to realign with their goals, and we were more than happy to help.

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Custom WordPress Design.

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Learning Management System Integration.

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Custom Form Integration.

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Video Lightbox Functionality.

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ActiveCampaign Integration.

Online Presence Reinvented

Since their last redesign in 2015, Assessment College’s online presence no longer reflected who they were.

The brochure-style website did not address the needs of their customers, the website was slow and navigation made the barrier to contact difficult for visitors to connect. As a result, their conversion rates suffered, and that hurt their bottom line. Their best choice was to hire an agency that could look at the website from a buyer’s journey, and that is exactly what we did.

We focused on streamlining and simplifying their website with a fresh new look and feel to better talk to their existing CI. We redesigned the sitemap for easy usability, recrafted the messaging for clarity, and overhauled their SEO to help them start ranking for relevant searches.

One Year Review

One year from the date of launch we took a look at the results. In 12 months the website has seen the following results:

44% increase in organic traffic

From March 2019 to March 2020, the website saw a 44% increase in organic visitors. Direct visitors also skyrocketed by 95%!

1st on Google for 5 keywords

Presently, the website ranks 1st on Google for 5 keywords. The website also ranks between the 4th and 10th places for 23 other keywords!

20% decrease in bounces

Before the website was redesigned, it maintained a 66.35% bounce rate. In the last 12 months, the website has seen a 45.26% bounce rate. That is an improvement of more than 20%!

Get an obligation-free website quote.

It’s time to get a website that works!

Tell us a bit more about your ideal website. One of our strategists will give you a call to discuss your website, and provide you with an idea about costs.

Custom proposal within 24 hours

100% obligation free, no sales pitches

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We will match any verified quote, provided it offers like-for-like value

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