WordPress Website Redesign
The Accounting Co
When they approached us to discuss revamping their website at the end of 2019, it was quickly apparent that there was a disconnect between the forward-thinking service they offer and their existing online presence.
Their existing website was a typical brochure-style site. It had been built at a time when having an online presence was enough to give your business credibility, but it did little more than that. The site was not generating consistent leads, it lacked basic elements to get visitors to act, the look and feel was outdated, the usability and functionality of the site needed major improvement… you get the picture.
In short, the website required a full overhaul to align with their business objectives and meet the needs of their customers, so we set to work to give them exactly what they needed.
Custom WordPress Design.
We took their website from drab to fab
As with any project, before we set to work, we took the time to understand how The Accounting Co does business.
We set up a discovery workshop and gained insight into their industry, their clients, and the goals & objectives for their online presence. This insight gave us the leverage we needed to develop a strategy to guide the development process, enabling us to produce a website that would tick all the boxes for their business, as well as their customers.
We developed the visual aspect of the website around their existing logo – using their unique brand colours to create a distinctive look and feel. We drew inspiration from the roundedness of the logo to create elements that would compliment it – including rounded buttons, and soft, flowing imagery. We utilised the copy from the existing website – optimising it where needed – to give visitors an authentic experience.
We built custom forms to assist with the lead generation and discovery process, lowering the barrier to entry by calling on visitors to set up an “exploration call”. We integrated InfusionSoft with each form to give The Accounting Co a streamlined CRM experience for form submissions on their website.
Once the website was launched, we undertook a comprehensive post-launch procedure to ensure the website was lightning fast, meticulously optimised for search engines, and 100% secure before handing it over.
The result of our efforts have paid off – since the new website was launched, they have seen a 67% increase in organic traffic, a 75% increase in conversion rate, and now their website on the first page of Google search results for 5 lucrative keywords!
The Proof Is In The Pudding.
The Accounting Co approached us to revamp their existing website to align with their business and generate customers. Here are the results of their revamp:
67% increase in organic traffic
75% increase in conversion rate
First page for 5 keywords
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