We can all agree that there is nothing worse than coming across a website with a bunch of outdated information on it. Not only is it inconvenient for your potential client, but it shows a general lack of website maintenance. Finding a company that provides website maintenance services will ensure your website is kept safe, secure and will prevent you from ever having to suffer the embarrassment of having outdated information on your website again.
LaunchWeb has created a list of the top 7 reasons why you need website maintenance services:
Google penalizes websites that aren’t regularly maintained by pushing them down in rankings. Having a meticulously optimised website that’s always kept up-to-date means better rankings. And better rankings on Search Engines means more business for you!
Time and time again we come across WordPress websites that haven’t been regularly updated and have fallen victim to hacking. Google takes note when a website gets hacked and places a disclaimer next to your site, warning visitors that your site is insecure which is a sure way to lose business. Having your website hacked is not a fun experience and can result in irreparable damage to your brand.
We can see it hasn’t been updated in ages. Too often we come across websites that have a “Copyright 2012” in their footer. It would make for a pretty awkward conversation if one of your prospective clients had to point it out.
It’s a few years late. The last post on your “Latest News” feed was from your Christmas party 3 years ago. Ensuring your existing clients and prospectives are kept up to date with your latest goings on will keep them connected to your brand.
If your “About Page” still displays photos of people who haven’t been a part of your team for the last 2 years then you most definitely need to update that. Don’t have the time? Then employing a company that provides website maintenance services is exactly what you need!
Your website displays products that you no longer sell. Having to explain to a prospective client why you still have products on your website that no longer exist would not only be embarrassing for you, but would create a sense of distrust in your brand.
Your contact details are no longer valid and your prospective clients can’t get in touch with you. There’s no quicker way to direct them straight to your competition. Not only will they lose confidence in your brand, but you’ll lose business too!
Employing an agency that provides website maintenance services will not only ensure your website stays up to date, safe & secure, but will maintain customer confidence in your brand and keep you ranking well too. LaunchWeb offers a variety of website maintenance packages, tailored to your needs and of course, your budget!