Chris Schutte

February 15, 2021

Why Your Website Needs a Blog

Reading Time: 3 minutes

We often come across business owners who don’t have blogs on their website. “I don’t have time to blog” is often the excuse, and for many business owners, this is the truth. However, they just aren’t aware of the benefits of having a blog – for both their SEO and business. Hopefully, this article will convince you to make time.

Quite simply, blogging is one of the easiest, cost-effective and powerful ways to improve your search ranking on Google. Blogs assist in improving your search engine rankings by exhibiting your company’s expertise through original, to the point content full of keywords.

So, why else is there a need for a blog on your website?

Blogs provide fresh content, that keeps your audience hooked

Well, developing a website is not just “build a website, stick it on the internet and let it do its thing” – a great website is always growing, always evolving and that’s where blogging comes in. A blog enables your website to grow by providing content that otherwise wouldn’t be on your site. A constant stream of fresh, relevant content will keep your audience hooked and encourage repeat visits to your site. Not only that, when customers are seeking a product or service, a blog will allow you to establish yourself as an authoritative voice in the industry.\

person blogging on their website

And since Google tweaked their algorithm, fresh content is constantly being pushed to the top rankings for many searchings – meaning more visitors to your website and more business for you!

Blogs attract backlinks from other websites

For those of you versed in the ways of SEO (and those of you who aren’t), backlinks are incredibly important when search engines crawl your website. The number of external sites linking to your website proves that your site is providing helpful, relevant information. Having a great blog is fantastic link bait that encourages other websites to reference, creating those all-important backlinks.

For example: Let’s assume you run a landscaping company, and you write a lengthy, in-depth article about types of grass. Across the pond, there is a Nursery owner writing their own article – they stumble across your article. They find it so informative, that they include a link in their blog article to your article in order to give their article more credibility with their audience. Voila! You just gained a backlink.

Another type of link to mention is Internal links. Blogs are crucial in providing links to pages deep within your website. This helps Search engines like Google map your website. Search engines love crawling websites that have a great, coherent internal structure and a blog enables pages to reference each other by mentioning your product, service or other company pages.

Blogs have gravity

One of the most important aspects of SEO is keywords. Keywords play a huge role in assisting a website to rank better. Websites that contain keywords that are often searched, will rank higher than similar sites because it is assumed they have more relevant content relevant to a certain subject.

Websites with regularly updated, fresh and to the point blogs will undoubtedly have more related keywords to their industry than sites without a blog.

So what does this have to do with gravity? We know that the larger an object is in space, the more gravity (pull) it has. Your website is exactly the same. Imagine the internet like space, and websites are the planets. The more blog articles your website has, the larger it is, therefore the more gravity it has, increasing the chance of attracting visitors.

Blogs will increase your website visitors

If you write good quality content, then naturally people will want to share the content. The more your blogs are clicked on and shared, the more Google wants to share them, therefore moving them up in rankings. Providing quality content to your audience encourages loyalty and contributes to your website’s popularity.

increase website traffic

It’s time to make time for blogging

In short, the more you blog, the better your search rankings will be and the more traffic you will get to your website.

On top of that, blogging will establish you as a thought leader and authority in your field, thereby making people trust you more. It is a great way to encourage and increase customer engagement, a blog builds trust in your brand and keeps visitors coming back for more.

Not sure where to start?

If you want to start blogging, but you don’t know how or where to start – schedule a discovery call with me. During this 15 – 30 minute call I will give you some free, actionable advice on how to start your blogging journey.

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