Why Your Website Can’t Do Without A Blog

Reading Time: 3 minutes

Chris Schutte

Feb 15, 2018
benefits of having a blog

In our industry we often come across website owners who aren’t aware of the benefits of having a blog and how advantageous it can be for both their SEO and business. We often hear “Will that really help my search rankings?” and our instant response is “YES!”

Blogging is one of the easiest, most cost-effective and powerful ways to improve your search ranking on Google. Blogs assist in improving your search engine rankings by exhibiting your company’s expertise through original, to the point content full of keywords.

So, why else is there a need for a blog on your website?


Well, developing a website is not just “build a website, stick it on the internet and let it do it’s thing” – a great website is always growing, always evolving and that’s where blogging comes in. A blog enables your website to grow by providing content that otherwise wouldn’t be on your site. A constant stream of fresh, relevant content will keep your audience hooked and encourage repeat visits to your site. Not only that, when customers are seeking a product or service, a blog will allow you to establish yourself as an authoritative voice in the industry.

And since Google tweaked their algorithm, fresh content is constantly being pushed to the top rankings for many searchings – meaning more visitors to your website and more business for you!


For those of you versed in the ways of SEO (and those of you who aren’t), backlinks are incredibly important when search engines crawl your website. The number of external sites linking to your website prove that your site is providing helpful, relevant information. Having a great blog is fantastic link bait that encourages other websites to reference, creating those all important backlinks.

Internally, blogs are crucial in providing links to pages deep within your website. Search engines love crawling websites that have a great, coherent internal structure and a blog enables pages to reference each other by mentioning your product, service or other company pages.


One of the most important aspects of SEO are keywords. Keywords play a huge role in assisting a website to rank better. Websites that contain often-searched for keywords will rank higher than similar sites because it is assumed they have more relevant content relevant to a certain subject.

Websites with regularly updated, fresh and to the point blogs will undoubtedly have more related keywords to their industry than sites without a blog.


When your blogs are shared and clicked on often, they move up in rankings. Providing quality content to your audience encourages loyalty and contributes to your website’s popularity.


Blogging plays a key role in improving your website’s search ranking and establishing yourself as a thought leader. Blogging is a great way to encourage and increase customer engagement, a blog builds trust in your brand and keeps visitors coming back for more.

LaunchWeb specializes in On-Page SEO – in fact, we love nothing better than to see a website move up in ranking after bringing a website up to Google’s standards.

Not sure if your website is Google friendly? Take our FREE no-strings SEO audit and find out what you can do to get your website moving up in search results!

Want more leads from your website?

Use our 36 Point Website Checklist to turn your website into a lead-generating machine.

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