Careers

SEO & Content Specialist

Own SEO delivery across our client portfolio and write content that ranks. A hands-on role: audits, keyword research, on-page optimisation, articles and reporting across 60+ clients.

Remote (South Africa)RemoteFull-time

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About the role

SEO is a core service we sell, and this role exists to deliver it at a consistently high standard. You’ll own the technical execution, the content and the results. You’ll work closely with our Head of Client Services and Projects, who manages the client relationships, and our developers, who handle website builds and technical changes.

This is a hands-on delivery role. You won’t be managing people or sitting in meetings all day. You’ll be doing the work: running audits, researching keywords, optimising pages, writing articles and tracking results. If you love the craft of SEO and take pride in writing content that actually ranks, this role is for you.

Tools you’ll use: SE Ranking, Google Search Console, GA4, WordPress, Rank Math, SiteGuru, Looker Studio, ClickUp and Google Workspace. You don’t need all of them on day one, but you should pick up new tools quickly.

What you'll do

Own the SEO strategy and execution for multiple client accounts at once.
Run monthly technical SEO audits, then fix the issues or brief the dev team to fix them.
Do keyword research to guide content, on-page optimisation and campaign planning.
Handle on-page SEO: meta titles, descriptions, headings, internal linking, alt text and schema markup.
Build and manage keyword rank tracking across all SEO clients.
Run competitor analysis and develop backlink strategies where relevant.
Monitor Google algorithm updates and adjust strategies when needed.
Write SEO-optimised blog articles (with AI) for multiple clients each month, from brief to final draft.
Publish and format content in WordPress with correct on-page SEO.
Plan and manage a content calendar across SEO clients.
Set up and optimise Google Business Profiles, citations and local listings where local SEO is in scope.
Compile monthly performance reports, and explain what the numbers mean, not just pull the data.
Flag underperforming or at-risk accounts early, with a recommended action plan.
Brief developers on technical fixes and coordinate with the Google Ads team where SEO and paid search overlap.

What we're looking for

A self-starter who takes ownership and doesn’t wait to be told what to do next.
Quality-driven and detail-oriented: you take pride in the work and don’t cut corners.
1 to 3 years hands-on SEO experience (agency experience preferred, not required).
A solid grasp of technical SEO, on-page optimisation and content-driven strategy.
Proven ability to write clear, engaging, grammatically correct UK English.
Experience with Google Search Console and Google Analytics.
Comfortable publishing and optimising content in WordPress.
Able to manage your own workload across multiple clients without close supervision.

Skills

Required

Technical SEO
On-page SEO
Keyword research
Content writing (UK English)
Google Search Console
Google Analytics (GA4)
Reading reports
Understanding data

Recommended

WordPress
Schema markup
Competitor analysis
Local SEO and Google Business Profile
Rank tracking (SE Ranking)

Ideal

Ahrefs or SEMrush
Screaming Frog
Shopify SEO

Nice to have

Experience with SE Ranking, Ahrefs, SEMrush or similar SEO platforms.
Experience with Screaming Frog or similar crawl tools.
Familiarity with schema markup and structured data.
Local SEO and Google Business Profile experience.
An understanding of how SEO interacts with paid search, UX and conversion rate optimisation.
Shopify SEO experience.
Experience in or with digital marketing agencies.

What we offer

You own SEO as a service line: a delivery role with real responsibility, not a support role.
Small team, big impact: your work directly affects client results and agency revenue.
Flexible, remote-first working, with a team that trusts you to get the work done.
Room to grow: as the agency grows, so does the scope and pay of this role.
A team that values quality over quantity and people over process.

Launch Digital is a Google Premier Partner managing 60+ active ad accounts across South Africa and the UK. Get a feel for the work in our service, read who we are, or see what clients say.

Apply for this role

Fill in the form and upload your CV, plus a portfolio or writing sample: a page you’ve worked on, a blog article you’ve written, or a short piece on a topic of your choice. Use the last field to add links and tell us what you did, in your own words. We’d rather see your work than a generic cover letter.