Free Website Builders Will Kill Your Business

Reading Time: 3 minutes

Chris Schutte

Sep 23, 2016

“Leave it to the professionals” is not something we say to grow our back pockets, it is something we say to help grow yours! In our experience, small to medium business owners do not give websites and website marketing the credit it is due. Thus, when the time comes to re-design their website (or simply put one up for the first time) they are quite happy to save a few Randelas and build it themselves using free website builders.

 

There are a lot more factors to consider other than just how it looks. Here are just a few reasons why you shouldn’t use free website builders by yourself:

1. Design limitations

We aren’t going to state that all free website builders look terrible, but in our experience at least 90% of them do. Most of the free website builders are limited in terms of design choices, and often the templates on offer do not match your company’s fonts or colour scheme. Even small things such as distorted images or pixelated logos can really make your website look sloppy and haphazard.

Image result for examples of terrible wix websites because of free website builders

Your website is often the first point of contact between you and your consumer, and your consumers judge your business based on your website design. You might be the best Electrician or Dentist in the country, but if your website is messy and unappealing, chances are people will think the same of your services.

 

2. Poor search engine visibility

Even if you do build a “nice looking” website, people still have to find it – and that comes down to your Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies. Although the on-page SEO capabilities of these free website builders has improved over recent times, it still requires an understanding of basic SEO principles in order to get the most out of them. So, more often than not a site may look great, but it’s not attracting any traffic because it hasn’t been correctly optimised for search engines.

Image result for not ranking on google

 

Any decent web design company will provide you with a customised SEO and SEM strategy for your website.What good is a website that cannot be found? Save yourself the time that it would take to learn about SEO, and let a professional company help you out.

Side Note: If you are hosting your domain on their servers (eg. mywebsite.diybuilder.com) then your search engine visibility will be really compromised. You should have your own domain, with dedicated hosting – this is the best way to ensure optimal website performance and load times. 

3. Website design takes time

While it’s true that doing the work on your own can save you money, it doesn’t mean it won’t cost you anything. Any time away from your business is time that can be spent working on your business. All the time spent working on this site could have been put into a current or new marketing strategy, number crunching, or simply reaching out to find new customers. Time is something that a small business owner never seems to have enough of, so it’s a good idea to spend it in the most effective way possible.

While your website is part of your business, it’s something that can be handled by someone else who is more qualified and able to deal with it. Not to mention that website development an art! And mastering an art takes time. Designing an effective, functional and beautiful website takes hours of strategy, design and development.

 

Conclusion

There many online platforms out there that claim you can build your own ‘professional’ website for little money and without much effort. They all make similar promises and the promotion pages make everything look wonderful and easy – but if website design were that easy, we would be out of a job.

As web designers, we should be telling you not to build your own website, just as a dentist would tell you not to pull your own teeth.

Key Take Aways:

  1. Use your valuable time productively on your business – don’t waste it on learning how to use these ineffective programs
  2. Save money in the long run by investing in a proper website now – don’t cut-corners with your website, ever.
  3. Build your website right the first time and hire professionals to do it. You won’t regret it.
Want more leads from your website?

Use our 36 Point Website Checklist to turn your website into a lead-generating machine.

You might also like…

5 Questions to Ask Before Hiring a Web Designer

5 Questions to Ask Before Hiring a Web Designer

Don’t let a web designer cut corners at your expense. In this article, we will tell you exactly what questions you need to ask so that you don't get taken advantage of. The most common objection we hear when it comes to website design is cost. Often prospects will...

5 Things EVERY Business Website Design Needs

5 Things EVERY Business Website Design Needs

In today’s day and age with Google, Facebook and Twitter it is vital that you have a website – but not only that, you need a website that actually generates you more leads and sales. But how does one achieve this? Whether you have a website, or you are looking to improve it here are 5 things that every Small Business website design should have in 2015:

Book a call with us & get free marketing advice.

Ready to grow your business?

It’s time for you to partner with a digital marketing agency that understands your business, services, and customers. Book a strategy call with one of our strategists  who can provide you with a completely customised marketing strategy that will generate customers.

Or speak to a Digital Strategist 060 732 7891

Free eBook

5 Simple Ways To Double Your Sales

Implement the same 5 easy strategies we use for our clients, and watch your sales soar!

You are on your way to doubling your sales!

Share This
× Contact us on WhatsApp