SEO 
How to get on the first page of Google (2026 guide)
The honest route to page one of Google: keywords, on-page, technical and authority, explained in plain English, plus how long it really takes.
Chris Schutte
The Launch blog
Marketing that pays its way.
Plain-spoken playbooks on Google Ads, SEO and web design, written by the team that runs the campaigns. No jargon, only what moves leads and sales.
Web Design
Website lead generation: how to turn visitors into leads
Most websites waste their visitors. The five things a page needs to turn them into enquiries, and a simple way to find the leaks.
Chris Schutte
Web Design
Website design for small business: what makes a great one (and what kills it)
What makes a small business website actually win customers, the web design mistakes that quietly lose them, and how to get yours right in 2026.
Chris Schutte
Web Design
Website maintenance: why your site needs a care plan
Updates, security, backups, monitoring: what website maintenance actually covers, and what happens to a site you leave to rot.
Chris Schutte
Web Design
How to choose a web design agency (the questions to ask first)
What to look for in a web design agency, the exact questions to ask before you commit, and the red flags that lead to a costly rebuild.
Chris Schutte
Web Design
Wix vs WordPress: which is right for your small business?
Wix is faster to start, WordPress gives you more control and better SEO. Which one a small business should pick, and the costs the builders don’t mention.
Chris Schutte
Web Design
POPIA compliance for your website: what you need to know
If your website collects any personal info, POPIA applies. The five things a small business site needs to be compliant, in plain English.
Chris Schutte
SEO
11 Ways to Drive Traffic to Your Website
Eleven practical ways to get more visitors to your website in 2026 — what to do first, what each tactic costs, and which ones to skip.
Chris Schutte
Google Ads
Google Ads vs Facebook Ads: Which Is Right for You?
The one difference that actually matters between the two platforms, the two questions that decide which to use, and the mistake that burns most Facebook Ads budgets.
Chris Schutte
Web Design
How Much Does a Website Cost in South Africa? (2026 Guide)
What a website really costs in South Africa in 2026 — realistic price bands for template, business and custom builds, and the factors that move the number.
Chris Schutte
Google Ads
Is Google Ads Worth It for Small Businesses in South Africa?
Is Google Ads worth it for small businesses in South Africa? The 4 questions that decide whether it'll work — and what to do if it won't.
Chris Schutte
SEO
How to Get Backlinks for a Small Business Website (2026 Guide)
How to get backlinks for a small business website in 2026 — 10 practical tactics that actually work, no link farms or shortcuts.
Chris Schutte
SEO
10 SEO Strategies That Actually Move the Needle in 2026
10 SEO strategies that actually rank a small business website in 2026 — practical advice for South African businesses, no fluff.
Chris Schutte
Web Design
What Is GA4 (Google Analytics 4)? A Plain English Guide
GA4 explained in plain English: how Google Analytics 4 actually works, what changed from Universal Analytics, and how to set it up properly.
Chris Schutte
Web Design
Best eCommerce Platforms in South Africa (2026 Guide)
Looking for the best eCommerce platform in South Africa? Here's an honest 2026 breakdown of Shopify, WooCommerce, Shopstar, BeNimble and more.
Chris Schutte
Google Ads
How Much Do Google Ads Cost in South Africa? (2026 Guide)
What do Google Ads cost in South Africa in 2026? Real budgets, management fees and the factors that drive your spend, from a Google Premier Partner.
Chris Schutte
