63% more leads, 31% lower cost per lead
Over a 3-month window, Parker Doors saw a 63% increase in leads while cost per lead dropped 31%.
The challenge
Parker Doors is a South African doors and windows business selling aluminium windows and door systems to homeowners. They wanted Google Ads to bring in more quote requests at a lower cost per lead. During the baseline period, they were generating 19 leads at R296 per lead.
What we did
We restructured the Google Ads account around product-led campaigns like Aluminium Windows so spend was tied to clear buying intent. Conversion tracking was tightened so leads from the website could feed the bidding strategy. We tuned keywords, search terms and ad copy each week and reported back through weekly performance updates. The team kept a close watch on CPA and conversion rate so budget kept moving to the best-performing ad groups.
The results
In the following 3 months, leads increased from 19 to 31 — a 63% improvement. Cost per lead dropped from R296 to R205 — a 31% reduction.
