80% higher conversion rate
Over a 3-month window, Swedish Auto saw an 80% improvement in conversion rate while maintaining lead volume.
The challenge
Swedish Auto is an independent Volvo and Swedish car specialist based at Strydom Park in Johannesburg. We work with the financial director Aruna Juggai and director Riaz. The Google Ads account was generating 105 leads at a conversion rate of 3.5%, with traffic split across servicing and parts but no clear separation in the campaigns.
What we did
We changed the campaign strategy. We paused all non-service keywords and rebuilt the parts side into its own dedicated campaign so the two intents stopped competing. We pointed paid traffic at a dedicated landing page rather than the main website, which kept the ads running even when the client site went down. We then ran ongoing weekly optimisation on cost, conversions and CPA, tracked in a shared Google Ads optimisation tracker.
The results
In the following 3 months, conversion rate improved from 3.5% to 6.4% — an 80% increase — while maintaining steady lead volume at 107.
