227% more leads, 72% lower cost per lead
Over a 6-month window, Desk and Chair saw a 227% increase in leads while cost per lead dropped 72%.
The challenge
Desk and Chair is the e-commerce arm of Smart Office Solutions, a South African office furniture supplier. During the baseline period, the account was generating 213 leads at R193 per lead from broad Google Search and Shopping campaigns.
What we did
We restructured the Google Ads account around clearer campaign themes, tightened keyword and audience targeting to cut wasted spend, and layered in remarketing to win back product page visitors. A monthly Marketing Pulse runs with Smart Office's team so ad creative, promotions and landing pages stay aligned with what's moving in the showroom.
The results
In the following 6 months, leads increased from 213 to 696 — a 227% improvement. Cost per lead dropped from R193 to R55 — a 72% reduction.
