4471% more leads, 90% lower cost per lead
Over a 3-month window, Owami Removals saw a 4471% increase in leads while cost per lead dropped 90%.
The challenge
Owami Removals is a South African removals and logistics business. During the baseline period (February–July 2020), they were generating 7 leads at a cost per lead of R294.81, with a conversion rate of 9.3%.
What we did
We restructured the Google Ads campaigns to improve targeting, reduce wasted spend, and drive higher-quality traffic.
The results
In the following 3 months, leads increased from 7 to 320 — a 4471% improvement. Cost per lead dropped from R294.81 to R28.39 — a 90% reduction.
The results we achieved.
4471%
Increase in leads
90%
Reduction in cost per lead
