Dental marketing works when three things line up: a website built to turn visitors into bookings, ads that reach people already looking for a dentist, and tracking that shows which enquiries came from where. We run all three for dental and orthodontic practices in South Africa, including a 16-practice group.
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Our business has grown exponentially since Launch took over our ppc management and web design. We've seen a remarkable increase in leads, helping us grow consistently. If you're looking for a sign on which marketing team to use, this is it.
Cannot recommend Launch enough. The team is super knowledgeable, really helpful and incredibly quick to respond. If you're searching for a ppc agency that actually delivers what it promises, stop your search — you've found the one.
Excellent service from Launch. Their ppc management team goes the extra mile and you can tell they genuinely care about your business growing. In only two months our enquiries grew exponentially. Grateful and very impressed with the results.
Launch is a consummate professional outfit that goes above and beyond for clients. We've been exceptionally happy with the service and results, and highly recommend them for brand strategy, SEO, web design, content creation and lead generation.
We've worked with Launch for a year and the results have been outstanding. Their team is knowledgeable, responsive and proactive, consistently driving high-quality leads. Highly recommend them to anyone looking for a top ppc agency to grow with.
Working with Launch on our ppc management has been phenomenal. Reports are always on time and they promptly optimise our ads. Their expertise translates into real value for our business. Five stars all the way for this ppc agency.
After using two other digital agencies, we realised what poor service we'd had previously. Launch are on top of their game — great client service, expert ppc management and always hands-on. We wish we'd made the switch years ago.
I would highly recommend this ppc agency. I tried two other companies and none compared to the standards and professionalism of Launch. They've taken my company from working here and there to being fully booked weeks in advance.
I used Launch for my web design project. As a business owner I know nothing about how to make a website work, but the team was patient explaining the road map and process. They learned my thinking and made it happen.
Great service from Launch. I am generally a very difficult person, but the team spent months ensuring our web design was perfect. Very involved, very happy to make changes. Would highly recommend their web design services to anyone.
You are spending money every month and the diary still has gaps. The problem is almost never the budget. It is that the ads are sending people to a website that does not ask them to book, and nobody is checking which clicks actually turn into a patient sitting in your chair.
A practice fills its diary when the website, the ads and the tracking all pull in the same direction. Miss one of the three and the other two carry the cost. Here is how we handle each part.
We build fast, mobile-first practice websites with a clear treatment page for every service you want to sell, and a booking or enquiry option on every screen. They are structured so Google and AI search tools can both read them, which is how you get found when someone asks an AI assistant for a dentist near them.
We run Google Ads and Meta Ads around the treatments that actually pay: implants, Invisalign, veneers, hygiene plans and new patient exams. Careful keyword and negative keyword work stops your budget going on students, job seekers and people who will never travel to you.
Calls, forms and online bookings are all tracked back to the campaign that produced them. So instead of guessing, you can see that implant enquiries cost you a certain amount each and decide, with real numbers, where next month’s budget should go.
Every practice below is a real client. These are the actual changes in enquiry volume and cost per enquiry, not rounded-up marketing numbers.
The Dental Management Partners run 16 dental practices across the south of England. They moved every brand across to us almost three years ago. We handle their websites, their Google Ads and their reporting, practice by practice, so each one is measured on the enquiries it actually generates rather than on group-level averages.
It’s quite often the case that you start with a new supplier and the first six months goes really well, but then that quality can drop off. I can honestly say with Launch Digital that Chris, Teags and his whole team have treated us the same way they did at the start as they do now, three years in.
We look at your website, your ads and what people in your area are actually searching for. You get a straight answer on where the enquiries are leaking out, whether you work with us or not.
We sort the website and the tracking first, then build the campaigns around your highest-value treatments. Doing it in that order stops you paying for clicks a broken page cannot convert.
We monitor daily and optimise weekly, moving budget towards the treatments and locations that bring in patients. You get plain-English monthly reporting on enquiries and cost per enquiry.
No vague retainer. Here is exactly what our team does for your practice, every week and every month.
| Launch Digital | General agency | |
|---|---|---|
| Dental experience | Dental and orthodontic practices, including a 16-practice group | Your practice is their first dental client |
| What gets measured | Patient enquiries and cost per enquiry, per treatment | Clicks, impressions and reach |
| Phone calls | Tracked, recorded and counted as enquiries | Not tracked, so most enquiries go uncounted |
| Website and ads | Built and run by one team, so they match | Ads point at a website someone else built |
| Advertising rules | Copy written with HPCSA guidance in mind | Claims written without checking the rules |
| Contract | Month-to-month, leave anytime | 6 to 12 month lock-in |
| Guarantee | 90-day money-back guarantee | None |
We keep clients by performing, not by trapping them in contracts. That is why 96% of our clients stay with us year after year.
Google Premier Partner 2026 Being in the top 3% of Google Ads agencies is not something we say lightly. It is a Premier Partner badge earned by consistently delivering measurable results, and it means we know what it takes to fill your diary.
The biggest increase we have delivered for a single dental practice.
The biggest drop in cost per enquiry across our dental accounts.
Managed by our Google Premier Partner team right now.
A decade of turning ad spend into real, trackable enquiries.
Our Promise “I get it, you’re tired of changing agencies only to get the same old promises, only to end up disappointed… again. That’s why I decided to give you an offer you can’t refuse: if we don’t get better results than your previous agency, we’ll refund you every cent you paid us.”
Right now someone near your practice is searching for a dentist and clicking a competitor’s ad. The review takes 30 minutes. You will leave with honest advice about your website and your ads, whether you work with us or not.
Thanks, it’s in our system. We’ll come back to you within one working day to book your call.
There are two costs: your ad budget, which goes to Google or Meta, and our management fee. Most practices we work with start with an ad budget of R5,000 to R15,000 a month, but the right number depends on your area and the treatments you want to fill. We will give you a clear recommendation on the review call, with no obligation.
Most practices see a clear improvement in enquiries within the first 30 days, with full momentum by 90 days. That is why our money-back guarantee runs on a 90-day clock. If the website needs rebuilding first, add a few weeks before the ads go live.
Yes. Plenty of practices come to us with a website they are happy with. We will tell you honestly whether it will convert the traffic we send it. If it will, we run the ads against it. If it will not, we will show you exactly which pages are losing you enquiries and what it would cost to fix them.
Yes, and those are usually where the money is. High-value treatments need their own campaigns, their own landing pages and their own tracking, because someone researching implants behaves very differently from someone booking a check-up. We separate them so you can see what each one costs to win.
We write ad copy and landing page claims with HPCSA advertising guidance in mind, so we avoid the language that gets practices into trouble: guaranteed outcomes, misleading before-and-after claims and unqualified use of protected titles. Final sign-off on clinical claims stays with you and your clinicians, as it should.
No. We will not run ads for two practices competing for the same patients, because bidding our own clients against each other helps nobody. When you sign up, your area is yours for as long as you work with us.
The right website, the right ads and honest reporting on what each patient costs to win. Book the free review and find out where your enquiries are going.
90-day guarantee · No contracts · 5★ rated by our clients
