33% more leads, 53% lower cost per lead
Over a 3-month window, Waterside Dental Practice saw a 33% increase in leads while cost per lead dropped 53%. Part of the TDMP dental group.
The challenge
Waterside Dental Practice is a UK dental practice in The Dental Management Partners (TDMP) group of 14 sites. They wanted Google Ads to bring more new patient enquiries through the website at a lower cost. During the baseline period, they were generating 54 leads at £26 per lead.
What we did
We restructured the Google Ads campaigns around tight ad groups for high-intent searches like general dentist near me, so spend went to terms patients actually search. EnquiryBot was added to the site to capture more enquiries and Dentally was installed so people could book online. We tracked conversions properly, then optimised week by week on search terms and ad copy. Weekly performance updates flagged any drops in spend or conversions so we could act fast.
The results
In the following 3 months, leads increased from 54 to 72 — a 33% improvement. Cost per lead dropped from £26 to £12 — a 53% reduction.
