Effective PPC Advertising with guaranteed ROI.
Paid online advertising is by far the most effective and fastest way of generating leads for your business. We use proven formulas and strategies to drive highly qualified prospects to your website using tools like Google, Facebook
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The fastest way to get leads & sales through your website.
ROI-driven lead generation.
Most digital marketing companies are so obsessed with clicks, shares, CTR, CPC and several other acronyms that they forget to see the bigger picture – is the marketing strategy resulting in sales?
On the other hand, we are obsessed with ROI. Generating leads and customers is what we do. Using our proprietary approach, we will create a strategy that turns clicks, shares, CTR, CPC and all those other things, into paying customers!
Choose your weapon…
Instant website traffic & leads.
Google Ads are the fastest and most affordable way to start generating leads. But it can be expensive if you do not have a strategy. We perform rigorous keyword, competitor and market research to ensure we are targetting those “ready to buy” customers.
Highly targeted campaigns.
Facebook is for more than just socialising – Facebook Ads offers the biggest ROI when it comes to lead generation. With our proven strategies we can create highly targeted campaigns that result in a boatload of leads and brand awareness.
B2B lead generation at it’s best.
Traditionally B2B marketing involved cold calls and emails. LinkedIn Ads changed the game allowing you to target the decision makers in a company with adverts. LinkedIn is a bit more costly than Facebook or Google, but the results are worth it.
Results don’t happen by accident.
3 steps to more customers.
The online marketing landscape has changed and so has the buyer journey. Marketing tactics that worked 5 years ago aren’t working now. If you really want to dominate your competition then you need a holistic marketing strategy that goes beyond the traditional marketing funnel. You need the advantage we offer.
Research & Strategy
First, we perform a comprehensive analysis of your business, services, competitors and the market. Next, we look at the latest keywords data and trends. From this, we can identify the best lead generation tool for you, as well as opportunities that will get immediate results.
Trends & forecasts
Execute & Test
From conventional Google adverts to Facebook video adverts, our designers and copywriters work together to create hard-selling adverts that drive people to a clever landing page. We are continuously testing images and copy to find a formula that works for you.
AB split testing
Measure & Optimise
Based on the data we collect from the testing we are able to constantly tweak and improve your paid advertising campaigns for maximum ROI. We don’t change anything unless we are certain it will achieve better results.
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Get our PPC pricing sheet
Pay-Per-click or PPC advertising is a type of marketing over the internet, where advertisers pay a fee every time one of their adverts are clicked on. Technically speaking, this strategy allows you a way to “buy” visits to your website, as opposed to trying to get them all organically, which could take a lot more time. Advertising on the various search engines is one of the most popular forms of PPC advertising
This allows advertisers to place bids in order to attain good ad placement in a search engine’s sponsored links that show up when someone searches a keyword that is relative to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
How Does It Work
In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs. PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
PPC Gets You The ROI You Deserve
You should take your PPC seriously, and that’s why Launch Digital is the agency for you, because we help companies attract, convert, and close more business online. Take a moment. Imagine your website could generate a constant and predictable stream of leads every month. How much would you pay for the results you want? Stop throwing away money every month on advertising campaigns that cost more than they make. Digital marketing companies are everywhere. If you got up too quickly you would probably hit your head on one. They all offer the same services and promises. But when last did traffic and clicks pay salaries? The only metric that should matter is sales and return on investment. If you spend R1 on marketing & advertising, what are you getting in return? There is no one-size-fits-all marketing strategy. We build targeted digital marketing strategies that use a combination of SEO, content marketing, paid advertising, conversion-optimised website design and direct response emails to get results.
Our success is the Return on Investment that we generate for the businesses we help. Unlike other agencies that brag about clicks, likes and impressions – we care about how much revenue and profit you make when using our services.